blurb


blurb
blurb blurb [blɜːb ǁ blɜːrb] noun [countable usually singular] informal
MARKETING a short piece of writing describing and advertising a book, film, or a new product:

• The blurb for her latest book describes her as `one of Britain's best-loved art critics'.

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blurb UK US /blɜːb/ noun [U] INFORMAL MARKETING
a description that appears on the cover of a new product such as a book or DVD that is intended to make people want to buy it: »

The publisher's blurb refers to this book as an ""existential crime novel"".

»

promotional/publicity blurb


Financial and business terms. 2012.

Look at other dictionaries:

  • blurb — used by U.S. scholar Brander Matthews (1852 1929) in 1906 in American Character; popularized 1907 by U.S. humorist Frank Gelett Burgess (1866 1951). Originally mocking excessive praise printed on book jackets. Gelett Burgess, whose recent little… …   Etymology dictionary

  • blurb — blurb·ist; blurb; …   English syllables

  • blurb — ☆ blurb [blʉrb ] n. [coined ( c. 1907) by BURGESS (Frank) Gelett, for “self praise, to make a noise like a publisher”] an advertisement or announcement, as on a book jacket, esp. one that is highly laudatory vi. Informal to state in a blurb …   English World dictionary

  • Blurb — bezeichnet: Klappentext auf Buchumschägen eine von Simon Vinkenoog in Paris gegründete Zeitschrift Diese Seite ist eine Begriffsklärung zur Unterscheidung mehrerer mit demselb …   Deutsch Wikipedia

  • Blurb — er den korte beskrivelse af en bog, som normalt er trykt på bogens omslag. Udtrykket blev skabt af den amerikanske forfatter F.G. Burgess (1866 1951) …   Danske encyklopædi

  • blurb — [blə:b US blə:rb] n [Date: 1900 2000; Origin: An invented word] a short description giving information about a book, new product etc …   Dictionary of contemporary English

  • blurb — [ blɜrb ] noun singular information printed on the outside of something, especially something for sale such as a book, to describe it or make it attractive to buy …   Usage of the words and phrases in modern English

  • blurb — puff, review, critique, *criticism …   New Dictionary of Synonyms

  • blurb — ► NOUN ▪ a short promotional description of a book, film, or other product. ORIGIN coined by the American humorist Gelett Burgess (died 1951) …   English terms dictionary

  • Blurb — A blurb is a short summary or some words of praise accompanying a creative work, usually referring to the words on the back of the book but also commonly seen on DVD and video cases, web portals and news websites. TodayA blurb on a book or a film …   Wikipedia